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<h2>Above the Rim</h2>
<p><em><a href="https://andscape.com/tag/above-the-rim/" target="_blank" rel="noreferrer noopener">Above the Rim</a> presents a season-long series of essays focused on the NBA that extends beyond mere statistics. It delves into the characters, narratives, and discussions that cultivate the fervor surrounding the game.</em></p>
<h2>The Ongoing Quest for the NBA's Face</h2>
<p>Every season prompts the question: Who represents the NBA? Is it <a href="https://andscape.com/features/anthony-edwards-superstar-turn/" target="_blank" rel="noopener">Anthony Edwards</a>, or perhaps <a href="https://andscape.com/tag/victor-wembanyama/" target="_blank" rel="noopener">Victor Wembanyama</a>? What about <a href="https://www.espn.com/nba/player/_/id/4278073/shai-gilgeous-alexander" target="_blank" rel="noopener">Shai Gilgeous-Alexander</a> or <a href="https://www.espn.com/nba/player/_/id/4278071/giannis-antetokounmpo" target="_blank">Giannis Antetokounmpo</a>? Yet, in reality, the concept of a singular 'face' for the NBA may no longer be relevant.</p>
<h2>A Shift in Consumption</h2>
<p>The landscape of basketball viewership has dramatically changed. There isn't a single dominant player; instead, the media environment allows for diverse fandoms and varied consumption methods, making the traditional idea of one star leading the league seem outdated.</p>
<h2>Gone Are the Icons of the Past</h2>
<p>Icons like <a href="https://andscape.com/tag/magic-johnson/" target="_blank" rel="noopener">Magic Johnson</a> and <a href="https://www.si.com/nba/2015/08/14/larry-bird-boston-celtics-magic-johnson-indiana-french-lick" target="_blank" rel="noopener">Larry Bird</a>, and even <a href="https://andscape.com/tag/michael-jordan/" target="_blank" rel="noopener">Michael Jordan</a> have set standards for what it meant to dominate the league. They thrived during eras of limited media, where their rivalries and talents garnered a national spotlight that’s hard to replicate today.</p>
<h2>Modern Basketball's Landscape</h2>
<p>Today, the NBA resembles a buffet of choices, with personalized feeds and international fandom. Different players garner followings based on styles and connection to regions or communities. For instance, American fans may rally behind <a href="https://andscape.com/tag/shai-gilgeous-alexander/" target="_blank" rel="noopener">Shai Gilgeous-Alexander</a> or <a href="https://andscape.com/features/cade-cunninghams-first-nba-all-star-game-start-a-part-of-his-plan/" target="_blank">Cade Cunningham</a>, while international audiences highlight talents like Luka Dončić and Victor Wembanyama.</p>
<h2>The Need for Narrative and Folklore</h2>
<p>The contemporary NBA thrives on multiple narratives. With no singular figure acting as the face of the league, it has the potential to create richer stories, driven by diverse personalities and rivalries. Moving toward a more intricate tapestry of conflicts and connections could enhance the league's cultural depth, making the notion of a single crowned hero obsolete. What the NBA truly requires is folklore, enriched by the collective contributions of its many stars.</p>
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