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<h2>F1's Rising Style Phenomenon</h2>
<p>Formula 1 has undeniably become a recent trendsetter in fashion. The appeal goes beyond the thrilling races (think stylish athletes, rapid cars, and celebratory champagne); the sport has become a fashion hotspot, both in the paddock and beyond. Since the launch of Netflix’s <em>Drive to Survive</em> in 2019, racing drivers have turned into fashion icons, influencing trends such as Lewis Hamilton’s Met Gala ensemble and a surge in Ferrari jacket sales, not to mention the resurgence of Puma’s Speedcats. Fashion collaborations are proliferating, with brands like Louis Vuitton, Levi’s, and Lululemon hopping on the motorsport bandwagon.</p>
<h2>Fashionable WAGs Take Center Stage</h2>
<p>Another trend gaining traction is the style of Formula 1 wives and girlfriends (WAGs). Following the Hungarian Grand Prix on August 6th, Google Trends recorded a peak in interest regarding WAG fashion. TikTok users actively engage by identifying outfit details of these glamorous partners. As the 2025 racing season progresses—with an increasing fanbase that has risen by 12% from last year and 63% since 2018—the influence of F1’s WAG fashion is unmistakable.</p>
<h2>A Diverse Style Spectrum</h2>
<p>While there isn’t a strict fashion protocol in F1, styles vary significantly—from laid-back to elegant, often changing based on the race location and weather. Each racing team flaunts unique colors and merchandise, making it natural for fans to seek inspiration from the women accompanying drivers to races.</p>
<h2>WAGs: The New Style Icons</h2>
<p>The F1 WAGs offer a range of styles catering to different tastes. For the adventurous, there’s Lily Muni He, dating Williams driver Alex Albon, known for her daring outfits including Tabi shoes and Miu Miu looks. For classic elegance, Carmen Montero Mundt, who is with Mercedes driver George Russell, embodies chic sophistication with her matching sets. Rebecca Donaldson showcases a model-off-duty aesthetic while supporting Carlos Sainz, Jr., and fashion-forward Kelly Piquet, Max Verstappen’s partner, presents trendy maternity wear.</p>
<h2>Saint Mleux: The Current Fashion Star</h2>
<p>At the moment, Alexandra Saint Mleux is stealing the spotlight as the ultimate F1 style influencer. Her relatable yet aspirational fashion choices have sparked a surge in online searches and fan accounts dedicated to her looks. She opts for accessible brands, often curating her paddock outfits with pieces that resonate on a personal level.</p>
<h2>The Global Influence</h2>
<p>As F1 races traverse continents, WAGs reflect the global essence of style. They incorporate diverse international fashion, showcasing labels from around the world, including Chinese, Finnish, and Australian designers. Each Grand Prix offers a chance to promote culturally significant designs, like when Saint Mleux captured attention while wearing a Chinese brand at the Shanghai Grand Prix, linking her style to a larger cultural celebration.</p>
<h2>Bridging Luxury and Accessibility</h2>
<p>While WAGs have access to luxury brands, they often choose a blend of affordable and independent labels, making their style relatable. Items featured by WAGs frequently sell out, demonstrating their impactful influence beyond social media. The aspirational element remains strong; fans are keen to emulate these looks, fuelling their desire for both high fashion and a glimpse into the glamorous lives of F1 drivers.</p>
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