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<h2 class="">Car and Driver's Unique Covers</h2>
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<p>In the late '80s, Car and Driver subscribers anticipated exciting cars on the magazine's covers. The October 1988 issue showcased a vibrant yellow C4 Corvette ZR-1 with flames beneath, headlined “The Corvette From Hell!” While C4 Corvette ZR-1s are now quite affordable, they remain impressively iconic. The November 1988 cover featured a new Lamborghini Countach with roses near the passenger side, likely an attempt to charm the powerful V12 vehicle. In stark contrast, the February 1989 issue included Otis the Avocado sitting in a Buick Reatta, which marked a decline in artistic presentation. However, the most peculiar content of that issue was an article comparing the Chevrolet Beretta to an Italian firearm, the Beretta 92, which was certainly an unusual pairing.</p>
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<h2 class="">A Lawsuit Over Name Misuse</h2>
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<p>The article depicted a Chevrolet Beretta competing against the Beretta 92, a semi-automatic pistol distinctly unrelated to automobiles. It seemed improbable that an Italian firearms company would be concerned with an American front-wheel-drive coupe. However, Fabbrica d'Armi Pietro Beretta S.p.A. was indeed displeased that GM had the audacity to use a name it had trademarked in the U.S. since 1954. With over 500 years of heritage, Beretta aimed to protect its identity fiercely, leading to an unusual lawsuit that resulted in a Chevy Beretta GTU Coupe being displayed at Beretta’s U.S. headquarters in Gallatin, Tennessee.</p>
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<h2 class="">Beretta's Legal Action Against GM</h2>
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<p>In July 1988, Beretta filed a lawsuit in New York, seeking $250 million from General Motors. They were displeased that GM associated their esteemed name with a vehicle that they deemed the luxury version of a frozen pizza. The hefty $250 million figure (nearly $685 million today) may seem excessive, but GM had previously been notified about the trademark concerns. Following the launch of the Chevrolet Beretta in 1987, Beretta issued cautionary notices, but GM neglected these warnings, leading to the legal conflict.</p>
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<h2 class="">Reconciliation and Settlement</h2>
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<p>Realizing that ignoring the lawsuit would not be an effective strategy, GM’s lawyers contacted Beretta to resolve the dispute amicably. The settlement saw GM donate $500,000 to the Beretta Foundation for Cancer Research and Treatment while allowing the Chevrolet to retain its name, with catalog clarifications acknowledging Beretta's consent. As a gesture of goodwill, Beretta presented GM's then-CEO, Roger Smith, with a shotgun and rifle, while GM gifted Beretta a specially modified Chevy Beretta emblazoned with the gunmaker's logo. This unique car has been preserved in pristine condition at Beretta’s Gallatin office since 2016.</p>
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<h2 class="">The Fate of the Chevy Beretta</h2>
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<p>The Chevrolet Beretta enjoyed decent sales in its early years, even serving as the pace car for the Indy 500. In 1988, GM produced an impressive 275,098 units, but interest dwindled quickly, with production plummeting to 180,242 the following year. Ultimately, the Beretta was discontinued in 1996, and it failed to gain collector's status. For instance, a remarkably well-preserved 1990 Beretta GT recently surfaced for sale at under $30,000.</p>
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<h2 class="">Continued Legacy of Beretta's 92 Handgun</h2>
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<p>In contrast, the Beretta 92 handgun remains in production and has regained prominence, frequently appearing in popular media. The 92/M9 has become well-known, particularly its rarer variant, the 93R, featured in films like Robocop. Ironically, GM might have avoided litigation by simply altering the car’s name to something like "Baretta," but that name was already associated with a TV show starring Robert Blake. Ultimately, both brands retain their legacies through these unique associations.</p>
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