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<h2>Exploring Tashkent Supermarket in Brighton Beach</h2>
<p>Upon entering Tashkent Supermarket in Brighton Beach for the first time, I was overwhelmed by the bustling crowd of post-Soviet shoppers hunting for familiar foods. Favorites like <em>manty</em>, dumplings often filled with minced beef and sometimes pumpkin for a hint of sweetness, and <em>chak-chak</em>, a honey syrup dessert made of fried dough, were in high demand. Also popular was <em>kompot</em>, a drink crafted from simmered seasonal or dried fruits.</p>
<h2>Nostalgic Flavors from Childhood</h2>
<p>Having grown up in Kazakhstan, these dishes occupied a significant place at school and home, with <em>manty</em> being one of the first recipes my mother taught me. I marveled at her ability to roll the dough thin enough yet sturdy enough to hold the filling. While soda was rare in my childhood, homemade <em>kompot</em> was a delightful exception. Though I never quite mastered <em>chak-chak</em>, the store version was always a treat. My travels across the post-Soviet landscape always assured me of the availability of <em>plov</em> and <em>samsas</em> in eateries from Moscow to Baku.</p>
<h2>A Sense of Home in New York City</h2>
<p>After relocating to New York City in 2019, Tashkent became my go-to supermarket for Central Asian food, reminiscent of home. I frequently made the hour-and-a-half trek to Brooklyn to stock up on my beloved spices and grains like buckwheat, loading up my bags for the journey back on the subway.</p>
<h2>Growing Popularity and New Location</h2>
<p>Early this year, Tashkent opened a new location in Manhattan’s West Village, a trendy area with excellent subway access. The supermarket gained fresh popularity through food bloggers on social media, who highlighted the hot bar offerings like <em>plov</em> and <em>samsas</em>, turning Central Asian cuisine into a must-try for adventurous New Yorkers.</p>
<h2>From Humble Beginnings to Multiple Locations</h2>
<p>Odiljon Tursunov and his family launched the first Tashkent in Coney Island in 2012, after they struggled to find authentic Uzbek bread and homemade halal sausages. Since then, the chain has grown to include five locations in New York and a wholesale operation in New Jersey.</p>
<h2>Catering to Diverse Communities</h2>
<p>With over 1.2 million people from former Soviet republics residing in the U.S., Tashkent strategically opened shops in areas with significant Central Asian populations. This newer West Village location aims to introduce both loyal customers and curious newcomers to the unique flavors of Central Asian cuisine.</p>
<h2>Connecting Cultures Through Food</h2>
<p>Visiting Tashkent's West Village branch, I noticed fewer Central Asian languages compared to Brooklyn but observed customers exploring new culinary experiences. The store effectively connects long-time patrons with nostalgic flavors while inviting others to discover the rich identity of Central Asian cuisine beyond its Soviet-era associations.</p>
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