Nick Kyrgios: A Rebel in Racquet Sports
In a sport characterized by tradition and strict dress codes, Nick Kyrgios stands out as an unconventional figure. The dynamic Australian is translating his unmistakable energy into a new venture as the owner and creative director of Stack Athletics.
Revolutionizing Racquet Sports
Stack Athletics has partnered with Kyrgios to creatively challenge how racquet sports express themselves on court. This collaboration aims to infuse new ideas into traditional formats.
Kyrgios’ Vision for Stack Athletics
Kyrgios stated, “Stack embodies everything I believe in—making noise and pushing boundaries. We’re crafting a brand with genuine personality. If it doesn’t evoke feelings, I’m not interested.”
Brand Identity and Origins
Stack Athletics, founded in Salt Lake City over two years ago, embraces a blend of attitude and edge. Initially focusing on pickleball, the brand aims to break away from the sport’s usual aesthetics and instead emphasizes fashionable, performance-oriented designs.
A Natural Fit
Stack’s approach resonates deeply with Kyrgios, as President Jeremy Nef noted. Their initial outreach involved sending Kyrgios apparel for him to try out, which led to him showcasing Stack gear during breaks between tournaments and culminated in a significant meeting at the U.S. Open.
Kyrgios Takes the Lead
Following extensive discussions, Kyrgios became an official co-owner of Stack. As creative director, he will shape everything from capsule collections to athlete collaborations, actively engaging in product reviews and planning future releases for the brand.
Future Directions and Innovations
Looking ahead, Stack Athletics plans to introduce a dedicated Nick Kyrgios line in 2026. Nef envisions a fusion of traditional racquet sports aesthetics with streetwear elements. The aim is to reflect a lifestyle embracing racquet sports while moving away from conventional country club styles.
A Significant Event Ahead
This partnership will gain attention as Kyrgios prepares for a “Battle of the Sexes” exhibition against women’s world No. 1 Aryna Sabalenka in Dubai. Kyrgios will don Stack gear during this event, marking a significant moment for the brand on an international stage.
