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<p><img src="https://petapixel.com/assets/uploads/2025/12/fujifilm-2025-recap-featured-800x420.jpg" alt="Three compact cameras displayed against a green background." width="800" height="420" class="aligncenter size-large wp-image-832459" /></p>
<p>Fujifilm’s performance this year poses a grading challenge, not due to inactivity but because of a wildly diverse range of products, from disappointing to those that lack excitement. This year’s offerings were particularly unconventional for the company, known for its unique approach.</p>
<p>A significant contributor to Fujifilm's odd product lineup in 2025 is the impending conclusion of several imaging sensor series. The existing X-Trans sensors are clearly nearing replacement, and similar sentiments apply to the medium-format GFX system.</p>
<p>While the varied camera releases shed some light on Fujifilm's year, the lack of noteworthy lenses is puzzling. The standout lens was a niche GF-mount option launched alongside the GFX Eterna 55, while the two X-mount lenses offered were relatively uninspired, but not necessarily bad.</p>
<h2>From X Half to GFX100RF: A Unique Year for Fujifilm Cameras</h2>
<p>In 2025, one of the five new cameras was initially announced in November 2024. The GFX Eterna was revealed as a prototype, featuring the same 102-megapixel sensor as the GFX100 II. More information was disclosed throughout the year, culminating in its full unveiling as the GFX Eterna 55 for $16,500 in October.</p>
<p>The GFX Eterna 55 shines as a cinema camera capable of making waves in large-format filmmaking, yet it has a slow readout speed which may limit its performance. On the plus side, the large sensor provides great versatility regarding compatible lenses.</p>
<h2>Where Are the New Lenses?</h2>
<p>This year was particularly sparse for new lens releases, with only three introduced. The XF 23mm f/2.8 R WR, a compact prime lens, was launched alongside the X-E5, making for a cute and affordable addition to the X Series. The XC 13-33mm f/3.5-6.3 OIS accompanied the X-T30 III as its smallest zoom lens, but it lacked excitement.</p>
<p>In terms of lens innovation, there is an expectation for Fujifilm to offer more compelling options, especially for its APS-C X Series and medium-format GFX systems. Many existing XF lenses require updates to align with advancements in sensors and autofocus technologies, prompting hopes for improvements in 2026.</p>
<h2>Grading Fujifilm in 2025</h2>
<p>Overall, 2025 seemed like a transitional year for Fujifilm, hinting at potential future innovations. The GFX100RF and X-E5 are notable successes, and while the X half is a fun concept, it fell short in technical performance. Fujifilm's capacity for extraordinary products persists, but this year's offerings didn’t fully capitalize on that potential. Anticipation for 2026 remains high.</p>
<center><h3>Grade: C+</h3></center>
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<p><em><strong>Image credits:</strong> Fujifilm. Featured image sourced via <a href="https://depositphotos.com/" target="_blank" rel="nofollow">Depositphotos</a>.</em></p>
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