Affordable Picasso: A Unique Raffle for Alzheimer’s Research
His artwork is frequently listed among the most expensive in the world, with pieces selling for over $100 million at auction. However, you don’t need to be extremely wealthy to own a Picasso anymore—a ticket priced at €100 gives anyone a chance to win a painting by one of the 20th century’s most impactful artists.
Raffle Announcement by Alzheimer’s Research Foundation
The French charity Alzheimer’s Research Foundation recently revealed it will be raffling off Picasso’s 1941 portrait, Tête de femme, valued at over €1 million to one lucky winner. The proceeds from ticket sales will support Alzheimer’s research, addressing one of the world’s leading causes of death and disability.
A Legacy Continuation
This initiative, named “1 Picasso for 100 Euros”, marks a global first, seen as a fitting extension of Picasso’s legacy, according to his grandson Olivier Picasso. “My grandfather was very generous, but also discreet,” Olivier remarked. He supported his family and friends and assisted those in need during the civil war in Spain and World War II.
The Vision Behind the Raffle
The raffle was conceived by Péri Cochin, a French television producer and owner of Waww La Table. Inspired by her mother’s fundraising efforts, Cochin envisioned an international raffle where tickets could be bought online, featuring artwork from the most renowned artist: Picasso.
Collaboration and Approval
Cochin reached out to Olivier Picasso, a childhood friend. After receiving approval from Olivier and the Picasso estate, she secured the 1941 painting from the Opera gallery, which will receive nearly €1 million after the raffle.
Addressing Alzheimer’s with Art
According to Olivier, the family quickly connected with the project, especially since the funds raised will contribute to a worthwhile cause. With no cure for Alzheimer’s, he emphasized the widespread impact this disease can have as we age. The aim is to sell 120,000 tickets and raise €11 million for research. The draw is set for 14 April at Christie’s in Paris, with refunds for participants if ticket sales don’t meet the painting’s cost.
Previous Raffles and Their Impact
Cochin previously organized two raffles for Picasso paintings in 2013 and 2020, raising over €10 million. The first winner, Jeffrey Gonano, received a drawing valued at €860,000, while the second winner, Claudia Borgogno, got a 1921 Picasso worth €1 million. Both stories highlight the profound impact these artworks have had on the winners’ lives.
