Henrik Werdelin’s Journey to Audos
For the past 15 years, Henrik Werdelin has been instrumental in guiding entrepreneurs to create prominent brands like Barkbox through his startup studio, Prehype. With his latest endeavor, Audos, based in New York, he aims to leverage AI technology to expand the number of startups from “tens” annually to “hundreds of thousands” of aspiring business owners.
Timely Entrepreneurship Shift
The current landscape is ripe for this change, as widespread layoffs have prompted many to reassess their career trajectories. Simultaneously, AI tools have significantly reduced the barriers to creating digital products and services. Werdelin’s new venture aims to assist “everyday entrepreneurs” in launching million-dollar AI companies without requiring technical skills.
Democratizing Startup Creation
Werdelin’s transition from Prehype to Audos reflects a significant shift in the entrepreneurial space. Previously, at Prehype, the focus was on collaborating with tech founders to build traditional startups targeting million-dollar investments and exits. Now, Werdelin emphasizes democratizing the knowledge and methodologies gained from building substantial businesses.
Empowering Everyday Entrepreneurs
Audos is designed to assist those who feel the coming change but may be hesitant to explore AI agents or unsure of how to reach their target audience. The platform provides AI tools to help these individuals create sophisticated products using natural language, while also harnessing social media algorithms to connect them with their ideal customers.
Innovative Model and Revenue Share
Audos has successfully launched “low hundreds” of businesses since its beta debut, attracting customers through Instagram ads. The process begins with an AI agent engaging prospective founders to identify their target problems and customers, leading to rapid exposure to potential markets.
Long-Term Considerations and Market Responses
Unlike traditional accelerators, which typically take equity, Audos operates on a different model, claiming a 15% revenue share from the businesses it helps to launch. Founders receive up to $25,000 in funding and access to AI-powered tools in exchange for this revenue share, which continues indefinitely. However, critics might question whether this arrangement is worth the ongoing financial commitment.
Looking Ahead with Optimism
The ongoing evolution in entrepreneurship makes Werdelin’s vision increasingly relevant, especially as employment stability wanes. His goal is to empower smaller entrepreneurs, fostering a landscape of more startups that aren’t reliant on venture capital. With backing from notable investors and the potential to create many million-dollar businesses, Audos seeks to redefine the entrepreneurial journey for many. Werdelin believes, “The world is better with more entrepreneurship.”
