As expected, the recently released trailer for Grand Theft Auto VI has become a hot topic among gamers. Enthusiasts are captivated by its stunning visuals and the portrayal of what seems to be an engaging main character duo. Various sites and creators have compiled over 15 lists detailing elements viewers may have overlooked. However, the distinction between a trailer that garners widespread views and one that is expertly crafted is significant.
Despite achieving remarkable viewership, GTA VI‘s second trailer has not resonated with everyone. This isn’t to imply that the game itself will be disappointing or that Rockstar has faltered, but rather that creating a trailer requires an artistry that transcends merely overlaying music on visuals.
Derek Lieu, an experienced game trailer editor whose work includes notable titles like Half-Life Alyx and Among Us, believes the latest trailer for GTA VI lacks depth. He notes that while the game looks great, the trailer doesn’t evoke the emotional connection it should. “A trailer is meant to stir our emotions and showcase new elements effectively,” Lieu remarked. “This trailer resembles more like a collection of B-roll accompanied by music, which doesn’t equate to a quality trailer.”
Lieu identifies a significant problem in the trailer: its lack of narrative context. Although it comprises numerous cutscenes, its storyline feels vague. The two protagonists are depicted engaging in crime, yet their motives remain unclear. “We only know that they commit crimes as a couple,” he explains. “There’s no insight into their motivations or the stakes involved.”
He contrasts it with Rockstar’s previous GTA IV trailer that effectively established character motivation and context in just a few frames. “You knew [Niko] was an immigrant with aspirations,” Lieu stated, emphasizing the need for clarity in GTA VI to foster viewer investment.
Lieus describes Rockstar’s trailers as “uneven,” and attributes this unpredictability to in-house production rather than specialized agencies. While he acknowledges that in-house teams can be exceptional, they often rely on existing fan enthusiasm, which can lead to a less engaging final product.
Despite the challenges, Lieu believes that the current trailer’s issues are fixable with clearer narrative direction and emotional contrasts. “The disconnect feels forced,” he asserts. “There are simple ways to enhance the trailer’s storytelling that could significantly elevate viewer engagement.”
