The Masters is renowned as one of the most prestigious and cherished sporting events globally. If you happen to win the ticket lottery, not only will you experience the beauty of one of sports’ sacred places, but you’ll also enjoy Augusta National’s famously affordable food prices. This benefit seems to please everyone—except for Darren Rovell.
Now the founder of his own sports memorabilia platform, cllct, Rovell has taken to social media, delivering one of his characteristic contrarian opinions by criticizing the food concessions at Augusta.
While many sporting venues are known for their exorbitant food pricing (with a few exceptions), Augusta National has maintained a simple approach for decades, offering a basic yet satisfying menu filled with sandwiches and snacks at remarkably low prices.
The perfect menu, 2025 edition pic.twitter.com/g1PRRNS7mI
— claire rogers (@kclairerogers) April 1, 2025
This well-liked menu didn’t sit well with Darren Rovell, who compared Augusta’s iconic pimento cheese sandwich unfavorably to a more extravagant option served by the Braves’ Single-A affiliate, calling it a “giant plate of loaded fried green tomatoes.”
As attention focuses on the Masters, the other game in town is the @GreenJackets.
This year, the Braves Single-A affiliate is offering Loaded Fried Green Tomatoes ($10).
No offense, but this likely tastes 100x better than a Pimento Cheese Sandwich at Augusta National. pic.twitter.com/W5KcRj0KDp
— Darren Rovell (@darrenrovell) April 3, 2025
Rovell continued his online critique, dismissing the Masters’ food as basic, suggesting that attendees were getting what they paid for rather than a worthwhile deal, claiming that the elite audience at the Masters would not be impressed by the $1.50 sandwiches on offer.
Spoiler Alert.
It tastes as good as the price.
Not a single item outside Augusta National would get any attention on its merits alone.
There, I said it. https://t.co/DN3veYfwrW
— Darren Rovell (@darrenrovell) April 4, 2025
For golf enthusiasts, any criticism of Augusta National’s menu feels sacrilegious. Nevertheless, one of Rovell’s claims can be easily challenged, as there is indeed demand for their food items outside the venue. The Masters has begun selling select menu items through its “Taste of the Masters” kits, which have completely sold out for 2025, even at a steep price of $184.95 for a large hosting kit. It’s unlikely anyone would pay that for mere gas station food.
