HO CHI MINH CITY, Vietnam, April 2, 2025 /PRNewswire/ — The 2025 MMA CEO & CMO Summit is set to return for its eighth iteration, serving as a distinguished platform for addressing the evolving challenges within the marketing industry and capitalizing on new opportunities, with over 650 top executives expected from 200+ brands.
As 65% of global businesses are adopting AI to enhance their marketing strategies, improve operational efficiency, and customize consumer experiences, it’s vital to stay abreast of this trend. A 2024 report by McKinsey indicates that AI utilization in advertising can increase conversion rates by up to 30% when compared to conventional methods. Furthermore, by 2025, it’s projected that AI will handle 85% of customer service interactions, enhancing user satisfaction. The summit will explore how executives can lead this shift, optimize marketing transformation, and integrate AI into their businesses.
Five Strategic Advantages for Senior Executives
The 2025 MMA CEO & CMO Summit presents exceptional experiences and opportunities for marketing leaders:
- Three Unique Perspectives: The summit will unveil three distinctive viewpoints that offer a holistic understanding of industry trends, challenges, and opportunities, aiding leaders in making well-informed strategic choices.
- Strategic Networking: This conference will create an optimal environment for CEOs, CMOs, and senior executives from prominent brands, agencies, and tech firms to connect, share innovative ideas, and develop strategic partnerships.
- Leader-Centric Programs: Tailored for senior executives, the conference features thought leadership discussions, CMO Roundtables, expert-led sessions, opportunities for the MMA SMARTIES awards, and avenues for new strategic collaborations.
Key Topics and Trends Influencing the 2025 Marketing Landscape
This exclusive gathering brings together CEOs, CMOs, and senior leaders to engage with industry experts, delve into advanced strategies, and navigate the dynamic marketing environment. The agenda includes over 25 speakers from brands like Suntory PepsiCo, La Vie, Abbott, MSD, Grab, PNJ, Chicilon, Melia, MetrixLab, Guardian, Pharmacity, Pernod Ricard, and Mondelez addressing pivotal topics anticipated to shape the marketing sector in 2025:
- Expert-Led Session on the FMCG Sector: Strategies for driving growth, fostering innovation, and achieving brand excellence in the fiercely competitive FMCG market, particularly in sectors like Food & Beverage, Fashion & Beauty, and Mom & Baby.
- AI-Driven Marketing Strategies: Discussion on how artificial intelligence is transforming marketing, enabling personalized experiences, and enhancing campaign effectiveness.
- Thematic Focus on Management Transformation: Includes data-driven decision-making, global strategies informed by local insights, and marketing as a driver of business value.
“The MMA CEO & CMO Summit 2025 is a pivotal chance for Vietnam’s business leaders to engage with emerging trends, forge valuable connections, and steer their organizations towards sustainable growth. With exclusive content, strategic networking opportunities, and innovative experiences, this conference is essential for anyone looking to remain competitive in the rapidly changing marketing landscape,” stated Mrs. Phan Bich Tam, Country Director of MMA Global for Vietnam, Myanmar & Cambodia.
Only 100 tickets remain for the MMA CEO & CMO Summit 2025 for business leaders.
Register now at https://www.mmaglobal.com/ceosummitvietnam2025.
PR Newswire serves as the official media partner for the MMA CEO-CMO Summit 2025.
SOURCE MMA Vietnam
