Apple enthusiasts have just a few days left until the highly anticipated Apple Event 2025, where the iPhone 17 is set to be unveiled on September 9. Traditionally, Apple uses this occasion to reveal other products as well. For example, the previous year’s event showcased the iPhone 16, Apple Watch Series 10, AirPods 4, and more. Expect similar announcements this year, although not every rumored product may debut next week.
Let’s summarize what’s expected at this year’s launch event. Anticipated products include the iPhone 17, Apple Watch Series 11, Apple Watch Ultra 3, the ultra-slim iPhone 17 Air, and likely the AirPods Pro 3. While Apple typically focuses on iPhones, AirPods, and Apple Watches for these September events, there are additional products rumored for 2025 that might make an appearance.
The Upcoming ‘e’ Model iPhone
Apple has shifted from the iPhone SE to introducing ‘e’ model phones, starting with the iPhone 16e. While it’s good to see Apple giving attention to its budget-friendly phones, it’s unlikely that the next ‘e’ model will launch alongside the iPhone 17. Apple’s usual pattern suggests that these lower-cost models are revealed in spring, which dates back to the iPhone SE’s release history. Reports indicate that we might see an iPhone 17e next year.
New Mac Products
Apple is reportedly developing several new Mac products, including an M4 Mac Pro and computers equipped with the forthcoming M5 chip. Generally, Mac product announcements are reserved for a separate event that usually takes place in the fall or spring, depending on the product. New MacBook buyers will have to wait a bit longer; some of these models may not surface until 2026.
New iPad Models
Similarly to Mac products, new iPad launches typically occur at separate events, often in the spring. As per Mark Gurman, announcements concerning new iPads are likely being saved for early 2026. This could include a new entry-level iPad and models featuring M4 chips.
Upcoming AirPods Products
While the AirPods Pro 3 are expected to be announced, the next generation of AirPods Max is not. Feedback suggests the updated model is likely still a long way off, with a possible release not anticipated until 2027. Although Apple refreshed AirPods Max last year by adding new colors and a USB-C port, it’s widely considered a first-generation product.
HomePod and Apple Vision Pro Updates
Apple is also working on new HomePod devices, including a HomePod smart hub and HomePod mini 2, although their appearance at the September event is doubtful. Speculation suggests they could be introduced alongside new Macs at a later date. The next Apple Vision Pro model is expected before the end of 2025, featuring an M5 chip; however, it’s unlikely to be unveiled at the iPhone event. Overall, the September Apple Event will mainly focus on mobile products.
