By Kevin Haas
Rock River Current
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ROCKFORD — Hard Rock Casino Rockford marked its first anniversary on Wednesday, with leaders indicating that they are actively planning for future developments.
The venue, located at 7801 E. State St., is organizing an eight-hour celebration today for its approximately 1,000 staff members, featuring games, food, beverages, a DJ, and various activities spread across all shifts.
Casino officials highlighted the establishment’s economic impact since it opened on August 29, 2024, generating over $36 million in gaming tax revenue for state and local communities. Of this, around $8.4 million has benefited Rockford and neighboring areas. The city allocates 70% of this revenue to initiatives like college scholarships and local development projects.
“We are proud of our first-year accomplishments, but there’s always room for improvement,” said Geno Iafrate, president of Hard Rock Casino Rockford, after cutting an anniversary cake with local rock star Rick Nielsen. Nielsen made a special appearance to celebrate and take photos with employees.
Looking ahead, Iafrate mentioned ongoing efforts to expand the casino and introduce new features, although he kept specific plans under wraps. However, it is clear that a hotel addition is in the works, with a rough timeline aimed at having it ready by January 16, 2027, in honor of retired baseball star Maybelle Blair’s 100th birthday.
Hard Rock has become one of the most frequented casinos in Illinois, ranking third among 17 statewide. With competition on the rise, Iafrate emphasized the casino’s commitment to growth and enhancing its position as the leading entertainment destination in the region.
With an annual payroll exceeding $40 million and more than 3 million visitors since its launch, Hard Rock aims to continue its positive impact on the community. According to Mayor Tom McNamara, partnerships like this are vital in changing lives and strengthening families.
