SNY Launches Subscription Streaming Service for Mets Fans
On Tuesday, SportsNet New York (SNY), the local TV partner of the Mets, will introduce a subscription streaming service that caters to fans who have cut the cord, allowing them to watch games without needing a cable TV package. This initiative reflects a growing trend that Major League Baseball (MLB) hopes will address the longstanding issue of blackouts that frustrate fans.
Commissioner’s Vision for Fan Accessibility
MLB Commissioner Rob Manfred emphasized the importance of providing options for fans. “The biggest thought is fan-friendly, right? As long as that digital product is out there, the fan will have an option to get the games, and that’s really important,” he stated.
Industry Trends and Partnerships
SNY’s new service marks it as the ninth team broadcaster this year to offer an independent in-market streaming service and the first third-party regional sports network to partner directly with MLB. This collaboration could be significant as Manfred aims to negotiate more national broadcasting deals with major digital companies, benefiting from the involvement of large-market teams like the Mets.
Expanding Accessibility for Fans
The trend in accessibility continues, with over two-thirds (22) of MLB teams now allowing games to be viewed without a traditional TV package, a number that may increase this season. Manfred remarked, “We are having conversations with other people” about expanding these offerings.
Mets Fans Gain New Viewing Options
Mets supporters can now opt for a monthly ($24.99), season-long ($124.99), or yearly ($149.99) subscription to watch games within the Mets’ broadcast region, encompassing New York, Connecticut, New Jersey, and parts of Pennsylvania. This service will include features such as live statistics and highlights, made possible by the partnership with MLB.
Challenges Ahead for Regional Sports Networks
While MLB seeks to innovate, the traditional broadcasting model, reliant on exclusivity, complicates matters. SNY’s president, Steve Raab, explained that addressing the needs of existing cable partners is essential. With decreasing subscriber numbers, cable companies are providing less financial support to RSNs, accelerating the shift towards finding digital alternatives, particularly among younger fans.
The Future of Streaming and MLB’s Strategies
As streaming becomes pivotal in sports broadcasting, RSNs, including SNY, currently cannot rely solely on streaming revenue. Raab pointed out that the goal is to combine the cable bundle’s benefits while developing direct-to-consumer models. The ambition is to boost franchise visibility and proactively combat blackouts, ensuring fans have access to the games they love.
