The NFL is tightening its regulations on unsportsmanlike celebrations for the 2025 season, and the changes were felt during the preseason.
In their final preseason game, Cleveland Browns defensive end Isaiah McGuire celebrated a tackle on Los Angeles Rams running back Jarquez Hunter by stomping and performing the “nose wipe.” This gesture, associated with Dallas Cowboys player CeeDee Lamb, led to an immediate unsportsmanlike conduct penalty, as it is now prohibited under the NFL’s updated rules.
In April, Troy Vincent, the NFL’s executive vice president of football operations, revealed a 133 percent increase in “violent gestures” among players compared to the previous season. The “nose wipe” was banned because it has “gang connotations.”
The rules now specify that any violent gesture—including throat slashing, simulating gun use, and the “nose wipe”—is banned, resulting in a 15-yard penalty for unsportsmanlike conduct.
Overtime Changes
This season, the NFL expanded its overtime rules to guarantee that both teams receive an offensive possession, similar to the existing playoff rules. Previously, a team could win with a touchdown on their first possession; now, both teams will always have a chance to score, and if the game remains tied after a 10-minute overtime, it ends in a tie.
Dynamic Kickoff Policy
The NFL has made the dynamic kickoff rule permanent to encourage more kickoff returns and minimize injuries. Touchbacks will now start on the 35-yard line, and the losing team can call for an onside kick at any point during the game, rather than only in the fourth quarter. The new rules led to a 57 percent increase in kick returns last year.
Instant Replay Enhancements
Instant replay will see an expanded application in 2025, with five new scenarios eligible for review. These include penalties for hitting defenseless players, manipulating the helmet or facemask, horse-collar tackles, tripping, and roughing the kicker. However, replay assistance cannot compel referees to call unflagged penalties but can review and possibly overturn those already called.
Introduction of Virtual Measurement
The NFL is embracing technology with a new virtual measurement system for first downs, utilizing Sony’s Hawk-Eye technology. While initial ball placement will remain with referees, this system will electronically determine the distance between the ball and the first down marker. The virtual process is expected to be more precise and faster than traditional methods, saving up to 40 seconds on each measurement, while chains will still serve a secondary role.
