Certainly! Below is a paraphrased version of the article with headings and organized into around seven paragraphs in HTML format:
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<h1>The Impact of AI on Copywriting: Insights from Industry Professionals</h1>
<h2>Sarah Skidd’s Experience with AI</h2>
<p>Sarah Skidd, a marketing manager in product marketing, shares how AI has brought her additional income. Recently, she was tasked by a content agency to revise website copy generated by AI for a hospitality client.</p>
<h2>AI's Unintended Consequences</h2>
<p>What was intended as a cost-saving solution instead created significant issues. Skidd describes the AI-generated content as dull and unimpressive, stating, "It was expected to engage but turned out unremarkable."</p>
<h2>Charging for Expertise</h2>
<p>She dedicated about 20 hours to completely rework the text, charging $100 per hour. Rather than minor edits, she ended up having to overhaul the entire piece. Skidd, residing in Arizona, remains optimistic despite the rise of AI tools like ChatGPT.</p>
<h2>Writers in the AI Era</h2>
<p>Many writers, like Skidd, are finding new opportunities to correct AI-generated content. She notes that one professional reported fixing AI errors makes up 90% of their workload.</p>
<h2>Challenges in AI Adoption</h2>
<p>Sophie Warner from Create Designs, a digital marketing agency, also highlights the challenges. Many clients now seek her help after attempting to use AI themselves, resulting in technical difficulties.</p>
<h2>Education on AI Usage</h2>
<p>Warner points out that clients often make website alterations based on AI suggestions, leading to problems such as crashes and security vulnerabilities. The process of fixing these mistakes often takes much longer and incurs additional costs.</p>
<h2>The Importance of Human Oversight</h2>
<p>Experts like Professor Feng Li stress the necessity of human oversight to avoid the pitfalls of using AI. He warns that without proper infrastructure and realistic expectations, companies may face increased costs and reputational harm from poorly implemented AI solutions.</p>
</div>This format retains the core information while presenting it in a structured manner. If you need any adjustments or further details, let me know!
