Paige Spiranac is poised to revolutionize the golf scene through her role in a league that aims to disrupt traditional norms in the sport.
The Hollywood Reporter revealed on Thursday that Spiranac will join the Grass League, a par 3 golf organization, as part of its front office team.
According to the report, her main responsibility will be to develop the “entire content strategy” for Grass League, which prominently involves managing social media. Given her impressive social media presence, boasting 4 million followers on Instagram alone, she’s perfectly suited for this role.
What is the Grass League?
This innovative par 3 golf league offers an alternative for those who find traditional golf too formal and slow-paced. To attract a broader audience, Grass League features night games played in a “2 v. 2 come-as-you-are team format.”
Funding of the Grass League
Founded in 2023 by Jake and Jimmy Hoselton, Pete Wilson, and Connor Riley, Grass League currently has 11 franchises in various cities across the U.S. and Canada. Notable team owners include Dave Roberts, manager of the Los Angeles Dodgers, and U.S. Open champion Wyndham Clark.
Financial Backing
Recently, The Hollywood Reporter announced that Grass League successfully raised $2.75 million in its seed-plus round, following its initial funding. Creator Sports Capital led this investment, along with backing from Old Tom Capital, a golf innovation firm.
Community Response
“The brilliance of Grass League lies in its transformation of a common pastime into a creator-driven sport,” commented Brian Kabot, co-managing partner of Creator Sports Capital. He emphasized the importance of the vibrant digital community they are creating.
Where to Watch
Live events are already being streamed on platforms like Peacock and Golf Channel, along with Golf Channel’s YouTube channel.
Who is Paige Spiranac?
A former NCAA golf champion and model, Spiranac recently made a cameo in Netflix’s Happy Gilmore 2. With her background in Division I golf at the University of Arizona and San Diego State, she earned accolades throughout her collegiate career. Even though she didn’t obtain her pro card, she gained significant social media popularity, boasting millions of followers across multiple platforms.
