Major League Baseball’s (MLB) long-term strategy for growth involves expansion and realignment, aiming to add two new teams and realign based on geography. The proposal to have 32 franchises across eight divisions is appealing, especially since several cities, including Austin, Charlotte, Nashville, Orlando, Portland, and Salt Lake City, are vying for potential MLB franchises. However, Raleigh, North Carolina’s state capital, should be the primary focus in MLB’s search for expansion opportunities.
Community Building Around Baseball in Raleigh
The idea of MLB in Raleigh may have seemed far-fetched seven years ago, but now it’s a viable option due to the dedication of local baseball enthusiasts. MLB Raleigh, a grassroots initiative, has significantly elevated the city’s profile through educational outreach, events, and merchandise while liaising with investors and policymakers. They provide extensive market data, emphasizing how an MLB franchise could boost Raleigh’s economy through increased tax revenue. Additionally, they work to correct misconceptions about the city in the media.
Understanding the economic landscape is crucial as MLB explores potential expansion cities. Factors like fan engagement, local revenue, media rights, and development prospects are vital for assessing new markets. Raleigh’s unique position, supported by adjacent cities like Chapel Hill and Durham, enhances its candidacy for an MLB franchise, especially given its diverse commuting population.
Research Triangle’s Strategic Advantages
Raleigh’s appeal is significantly bolstered by the benefits of the Research Triangle, a hub for innovation and education featuring renowned universities—Duke University, North Carolina State University, and the University of North Carolina at Chapel Hill. A June 2025 study by WalletHub ranked Durham-Chapel Hill and Raleigh-Cary among the top six most educated cities in the country. This educated workforce and a thriving business ecosystem provide ample partnership opportunities that extend beyond typical sponsorships.
Baseball is deeply ingrained in North Carolina’s culture, encompassing youth, amateur, collegiate, and professional levels. USA Baseball has been located in Cary since 2003, and the state’s collegiate rivalries contribute to a vibrant baseball scene. Notably, 18 players from North Carolina high schools and colleges were chosen in the first rounds of MLB drafts over the last five years.
Leadership and Community Support
Raleigh benefits from committed local leadership, particularly from Tom Dundon, owner of the NHL’s Carolina Hurricanes, who is keen on bringing MLB to the city. Dundon’s vision includes a collaborative effort between public and private sectors for establishing a professional baseball presence in Raleigh. Under Dundon’s management, the Hurricanes have seen success and are investing in local sports infrastructure.
The grassroots campaign to secure an MLB franchise has ignited ambition across North Carolina. With a booming population and a flourishing environment for education and innovation, Raleigh’s active pursuit of an MLB team symbolizes the collective aspirations of the state. While Raleigh doesn’t need MLB to validate its status, the region deserves serious consideration for expansion due to its robust economy and love for baseball.
