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<h1>Reactions to Tilly Norwood's Rise</h1>
<p>Disturbing. Alarming. Seriously misguided.</p>
<p>These were just a few of the strong responses this week from celebrities like Emily Blunt, Whoopi Goldberg, and Natasha Lyonne regarding the unexpected notoriety of Tilly Norwood.</p>
<h2>Understanding Tilly Norwood</h2>
<p>Norwood is not a real person; the brunette featured in a comedic sketch on Instagram is a computer-generated avatar.</p>
<p>“I may be AI, but I’m experiencing very genuine emotions right now,” claims the message on Norwood’s Instagram. “I’m incredibly excited for what’s next!”</p>
<h2>Concerns from the Entertainment Industry</h2>
<p>This enthusiasm is not widely mirrored in Hollywood, where fears about AI potentially replacing human actors are prevalent. The uproar intensified when it was announced that the digital persona would soon join a talent agency.</p>
<p>SAG-AFTRA responded sharply, dismissing Norwood as merely a “character produced by a software trained on the work of numerous professional performers.”</p>
<h2>Strikes for Protections</h2>
<p>Two years ago, SAG-AFTRA members engaged in a 118-day strike to advocate for AI protections in their contracts with major studios. Union President Sean Astin expressed concern about the unauthorized use of performers' work: “They are exploiting our members' creations without consent, compensation, or acknowledgment.”</p>
<h2>Welcoming Dialogue</h2>
<p>“What’s happening is not innovative. It manipulates existing work, and the idea that it doesn’t harm actors is misleading,” he explained. Astin expressed his willingness to engage in discussions with the creators of Tilly Norwood.</p>
<h2>Origins and Creator's Vision</h2>
<p>Norwood was conceived by AI through Xicoia, a London-based talent studio established by Dutch actress Eline Van der Velden. Xicoia collaborates with estates and Hollywood figures who wish to portray younger versions of themselves.</p>
<p>Van der Velden mentioned that Norwood is “a creative work — a piece of art,” in response to criticism. She views AI as a new medium rather than a replacement for human actors, paralleling it to tools like animation and puppetry.</p>
<h2>The Future of Digital Actors</h2>
<p>With 44,000 Instagram followers, Norwood is presented as a young aspiring actor in London, depicted in various scenarios, from battling monsters to escaping collapsing buildings.</p>
<p>Industry discussions have started to recognize the potential of digital characters, reflecting a growing acceptance of AI's role in entertainment. However, concerns about the ethical implications of AI and its impact on employment in the industry remain pressing.</p>
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