Tennis enthusiasts will be eagerly watching the Super Bowl next weekend, hoping for a major announcement from Serena Williams regarding a potential comeback.
The legendary female tennis player retired during the 2022 US Open in New York, leading many to believe she had put her racquets away for good.
However, interest has been reignited as Williams’ name recently appeared on the International Tennis Integrity Agency’s Registered Testing Pool list, published in October. The 44-year-old has not dismissed the idea of returning when questioned in interviews, and many anticipate a significant announcement during the forthcoming Super Bowl.
During a recent interview, Today presenter Savannah Guthrie pressed Williams about her future plans. The 23-time Grand Slam champion hesitated before stating, “I don’t know, I’m just going to see what happens. I’m just having fun and enjoying my life right now.” Fans will be closely observing the halftime show for any hints during a paid advertisement.
Williams is currently promoting the telehealth company Ro, which markets the GLP-1 weight-loss drug Zepbound. She claims to have lost 34 pounds over the past year and has personal ties to the company through her husband, Alexis Ohanian, an investor. Ro has secured a commercial slot during Super Bowl LX, which features the Seattle Seahawks against the New England Patriots in Santa Clara.
Given the steep cost of a 30-second advertisement—approximately £6 million—there’s pressure for the ad to resonate with viewers. This could be achieved by announcing that Williams’ transformation has inspired her to consider a comeback.
Additionally, the public has witnessed the ongoing rumors of Williams training with former player Jesse Levine in Florida, further fueling speculation about her return. While the likelihood of achieving her 24th Grand Slam title, currently held by Margaret Court, seems slim, the possibility of her appearing at the 2028 Olympics in Los Angeles resonates emotionally, providing a poignant opportunity to bid farewell to her fans.
