Major tech events like Google I/O 2025, Samsung Galaxy Unpacked, and Made By Google have consistently highlighted new artificial intelligence advancements as the central theme.
Apple has scheduled its upcoming significant event for Tuesday, September 9. The tech community is curious if a more advanced version of Siri will be unveiled; however, it seems unlikely. Many would be surprised if it happens this time.
There’s no doubt that Apple’s AI capabilities haven’t fully met expectations, and the company faces immense pressure to integrate more AI-centered features. While some aspects of Apple Intelligence are useful, the anticipated AI-enhanced Siri has yet to make a public debut.
Apple’s forthcoming event is expected to be monumental, with various exciting new products for iPhone enthusiasts. So, what’s hindering the launch of AI-driven Siri?
Hardware vs. Software
Typically, Apple’s product schedule includes the Worldwide Developers Conference in June, showcasing essential software features that will roll out in September. This year, they introduced iOS 26, and excitement builds around its release date. The iPhone will take center stage on September 9.
In contrast, recent hardware launches from Google’s and Samsung’s offerings have heavily emphasized AI advancements. Apple has a tumultuous history in the AI realm, particularly after failing to deliver multiple features of Apple Intelligence promised during WWDC 2024.
Anticipated Features in iOS 26
Despite speculation, Apple has confirmed new AI capabilities on the way with iOS 26, expected to launch alongside the iPhone 17. One notable feature allows users to ask questions about screenshots, in addition to standard camera queries.
New functionality includes live real-time translations integrated into messaging and calling applications, enhanced AI reminder suggestions, and order tracking in Apple Wallet using email data. Although Apple may focus on other iOS enhancements, AI will undoubtedly play a significant role in this release.
The Future of Apple Intelligence
Clearly, Apple is actively developing a completely reimagined AI Siri. Reports indicate ongoing executive restructuring to expedite AI projects, though such endeavors require considerable time. Most analysts predict the rollout of significant AI features by 2026.
Disclosure: Ziff Davis, the parent company of Mashable, filed a lawsuit against OpenAI in April, claiming infringement of copyrights related to AI training and operations.
