After Scottie Scheffler’s victory at the Open Championship on Sunday, Nike unveiled an advertisement featuring him and his son, Bennett.
The first ad showcases the phrase “You’ve already won” alongside a photograph of Scheffler and his son on the golf course. The second ad reads, “But another major never hurt.”
Prior to his win, Scheffler garnered attention by stating that golf “is not a fulfilling life” and highlighted the importance of family, as reported by the Deseret News.
“I’m fortunate to be able to play golf. However, if my golf starts to impact my home life or my relationships with my wife and son, that’ll be the last day I play professionally… I’d prefer to be a great father than a great golfer,” he expressed.
Responses on Social Media to Nike’s Ad Featuring Scottie Scheffler
Many social media users praised Nike for its family-oriented advertising approach.
Some users referenced Nike’s treatment of pregnant athletes, like Allyson Felix, who revealed in a 2019 New York Times article that Nike proposed reducing her pay by 70% during contract renewal discussions after her first pregnancy.
Here are some notable reactions from social media.
