Tariffs Trigger 2008 Nostalgia and Raise Recession Concerns

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    <h2>Homemade Barbecue Pork Chops</h2>
    <p>As Kiki Rough grew more anxious about the economy a few weeks ago, she reflected on past financial struggles. Drawing from her experience during previous economic downturns, she started creating video tutorials that showcase recipes from cookbooks released during times of crisis.</p>

    <p>Rough, who is 28 and not a professional chef, has learned to navigate cooking on a tight budget while utilizing food stamps. From her kitchen in the Chicago suburbs, she instructs viewers on how to prepare affordable meals and substitutes for items like breakfast strudel or donuts. She often encourages her audience to use what they already have available.</p>

    <p>"There's a recurring joke in the comments: 'the old poor teaching the new poor,'" Rough explained to CNBC. "We need to exchange knowledge in this uncertain time, as it can empower individuals to manage difficult situations." Her videos have quickly gained traction on platforms like TikTok and Instagram, amassing 350,000 followers and about 21 million views in a month.</p>

    <p>Concerns about the possibility of the U.S. entering a recession intensified following President Donald Trump's announcement of significant tariffs. Americans, increasingly apprehensive about the economic future, are returning to the coping strategies they relied on during the 2008 financial crisis. Google anticipates a surge in searches related to that crisis, with terms like "Global Financial Crisis" expected to reach levels not seen since 2010.</p>

    <h2>Pork Chops, House Parties, and Jungle Juice</h2>
    <p>On TikTok, many Millennials and Gen Xers have stepped up, acting as older siblings by providing advice to younger generations on how to save money. Some Gen Z users are reaching out to those with past experiences of recession, seeking insights into what it feels like during tough economic times.</p>

    <p>Scott Sills, a 33-year-old marketer, noted, "This is likely the first time Millennials can be seen as 'experts' on economic downturns. We've lived through disruptions." Those sharing their advice often recall experiences from 2008, when inexpensive vacations were more common than luxurious trips. Pork chops became a household staple due to their affordability, and "jungle juice," which is a mixture of various low-cost liquors and mixers, was preferred at parties over pricier cocktails.</p>

    <h2>A Very Human Thing</h2>
    <p>Megan Way, an associate professor specializing in family and intergenerational economics at Babson College, highlights that communal knowledge-sharing during economic hardship is natural. While previously these conversations occurred among neighbors, they now happen online due to social media's rise. "Reaching out to others for experience is a deeply human response when uncertainties arise," she remarked.</p>

    <p>Way observed that Americans turn to lessons from the Great Recession due to its widespread impact. Yet, today’s economy fundamentally differs, lacking the extreme bad debts that characterized the housing market crash. Despite this, widespread uncertainty prevails regarding economic and political stability, reminiscent of the feelings during the last recession.</p>
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