Jerry Jones Discusses the Upcoming Season
Last week on a Hollywood red carpet, Jerry Jones, the owner of the Dallas Cowboys, was asked about his team’s prospects for the coming season. He noted, “If we get that offensive line rolling, we’ll have a good team,” highlighting a key aspect of their performance.
The Cowboys’ Unique Standing
In Dallas, the definition of a “good” season is more subjective than in other places. Jones has owned the team since 1989, and under his leadership, the Cowboys have become a unique entity in North American sports. Despite not winning a Super Bowl since 1995 and experiencing a 30-year absence from conference championship games, the Cowboys remain culturally significant.
An Unusual Performance Record
Since the 1996 season, the Cowboys have had eight head coaches, faced contract disputes with major stars, and lost 13 out of their last 18 playoff games. Nonetheless, their global appeal continues to thrive, thanks in part to Jones, who positions the team in the spotlight.
Netflix Docuseries and Franchise Value
Jones’ presence at the red carpet event was to promote “America’s Team: The Gambler and His Cowboys,” a new Netflix docuseries about the franchise’s tumultuous history. Around the same time, Sportico ranked the Cowboys as the most valuable NFL franchise, worth over $12 billion. This valuation was echoed by CNBC and Forbes.
Capitalize on Market Attention
Jones, at 82, plays multiple roles as owner, president, and general manager. He understands the need to keep the Cowboys in the limelight. “When it gets low, I’ll stir it up,” he stated, emphasizing the year-round interest the NFL generates. Despite their less-than-stellar recent record, the Cowboys consistently pull high viewership numbers and ticket sales.
Demand for Cowboys Merchandise
In 2024, the Cowboys ranked among the top-selling teams worldwide, with merchandise available in over 110 countries. Their playoff history includes reaching the divisional round four times since 2009, yet they have faced elimination each time. Despite these setbacks, their ticket sales remain robust, especially compared to other franchises.
Media Focus and Future Prospects
Jones’ management style has kept the franchise in continuous conversation, even sparking discussions about player contract negotiations. Recently, star defender Micah Parsons requested a trade, prompting further media attention. Reflecting on his journey since purchasing the Cowboys with limited funds, Jones noted the importance of maintaining public interest. “There’s sizzle, there’s emotion, and there’s controversy,” he said, revealing the factors that keep fans engaged.
