Published on September 20, 2025
Emerald Queen Casino & Hotel (EQC), the leading gaming and entertainment venue in the Pacific Northwest, has appointed Theresa Minarik as its new Chief Marketing Officer. This significant hiring will advance the strategic goals of the casino, which is operated by the Puyallup Tribe of Indians. Minarik will develop and oversee the marketing strategy to enhance brand recognition, foster customer loyalty, and achieve tangible success across EQC’s diverse offerings.
Minarik brings extensive experience and a successful history in the gaming and marketing sectors. She will be a vital part of shaping the future of the Emerald Queen Casino, spearheading marketing initiatives across digital, traditional, and on-site channels. This strategic move is anticipated to strengthen the casino and hotel’s stance in the competitive Washington hospitality and gaming landscape.
Elevating Guest Experiences and Brand Development
In her role as CMO, Minarik will lead EQC’s marketing initiatives, concentrating on areas including player development, brand storytelling, social media engagement, and paid media. Under her leadership, the casino aims to enhance guest satisfaction and build connections with both existing and new visitors. The casino boasts two locations: Emerald Queen Casino Fife and Emerald Queen Casino Tacoma, offering a variety of entertainment, luxury accommodations, and fine dining.
Her previous experience with renowned brands such as Boeing, UPS, and LEGO equips her to meet the challenges of the dynamic gaming and hospitality industry. Minarik combines creativity with data-centric strategies, ensuring her marketing approaches resonate with a broad audience, from casual gamers to high-stakes players.
Enhancing EQC’s Community Engagement
Minarik’s appointment aligns with the Puyallup Tribe’s commitment to its local community. Emerald Queen Casino & Hotel has consistently supported local efforts, and her leadership is expected to strengthen ties with the Tacoma and Seattle areas. EQC’s community involvement positions it as a responsible corporate citizen, with emphasis on hospitality, innovation, and sustainable practices.
Emerald Queen Casino offers over 2,300 slot machines and a variety of table games, alongside luxury hotel accommodations. The Tacoma location features spectacular views of Mount Rainier and the Puget Sound, in addition to the region’s largest sportsbook. With Minarik steering its marketing strategies, Emerald Queen Casino & Hotel is well-positioned to enhance its reputation and solidify its status as a leading entertainment hub.
Commitment to Omni-Channel Marketing
Minarik has shown proficiency in utilizing digital platforms to foster customer engagement and loyalty. As Director of Marketing at The Point Casino & Hotel and Little Creek Casino Resort, she effectively optimized marketing initiatives by leveraging modern digital solutions and enhancing promotional approaches. These strategies not only boosted guest involvement but also ensured a strong ROI on marketing investments. Minarik’s grasp of both traditional and new channels will be crucial in elevating Emerald Queen Casino’s visibility and customer interactions.
Her experience with leading Fortune 100 firms has refined her ability to harmonize brand storytelling with performance-oriented outcomes. As EQC’s CMO, she plans to maintain this approach by crafting targeted campaigns that cater to both the emotional and practical needs of consumers, whether they are visiting for a weekend escape, a gaming experience, or a special event at the casino.
Anticipating a Promising Future
The appointment of Theresa Minarik as Chief Marketing Officer at Emerald Queen Casino & Hotel is expected to fuel substantial growth for the business. Under her guidance, the marketing team is poised to launch innovative initiatives that will enhance guest experiences, promote brand loyalty, and solidify EQC’s reputation as a top destination in the Pacific Northwest.
With Minarik preparing to lead Emerald Queen Casino & Hotel into a new phase, executives are optimistic that her dual expertise in traditional and digital marketing will amplify the brand’s presence, deepen guest connections, and uncover new revenue opportunities. With a commitment to community relationships, superior service, and premier gaming, the venue will continue to attract a diverse array of visitors in search of excitement and enjoyment.
