After each Super Bowl, conversations revolve around the game and the halftime performance, but the ads often steal the spotlight as well. Even those who aren’t fans—often claiming that the commercials from “back in the day” were superior—find themselves reflecting on both the hits and misses from this year’s lineup.
In recent years, after a lull in creativity during the late 2010s, Super Bowl commercials have experienced a resurgence. The upcoming 2026 ads are already generating buzz, with several that are sure to be talked about long before the game kicks off.
Feel free to jump into the comments below to share your top picks, least favorites, or where you think I might be off base.
Here are a few quick notes:
1. I usually skip over most car and banking ads that lack humor.
2. Movie trailers also fall outside this discussion, as they belong to their own category.
3. This article will be updated throughout Sunday night as new commercials air.
Best Super Bowl Commercials 2026
1. Novartis: Relax Your Tight End
A humorous take on health that combines clever wordplay with genuine advice, making it a standout among this year’s ads.
2. Raisin Bran: Will Shat
Humor abounds with puns and a comedic twist featuring William Shatner, making this spot a crowd-pleaser.
3. Hellmann’s: Sweet Sandwich Time
A catchy commercial that resonates with the nostalgia of fans and invokes the fun spirit of its catchy tune.
4. Instacart: For Papa! Instacart
With an entertaining retro quality, Ben Stiller shines in this humorous take on family and delivery.
Other Interesting Commercials
Ramp: Multiply What’s Possible
This ad will likely lead to questions about its purpose, as audiences enjoy the quirky humor of Kevin Malone.
Frank’s RedHot: Eat the GOAT
Although the pacing seemed erratic and built up tension, it delivered some good laughs.
Fanatics: Bet on Kendall
The ad cleverly compares the predictability of Kendall’s love life to sports betting.
Uber Eats: Jogging
Although Uber Eats emphasizes quantity over quality, this ad still manages to evoke a few laughs.
Worst Super Bowl Commercials
RITZ: Island
A costly ad full of celebrity appearances but lacking any humor or engagement.
TurboTax: The Expert
An underwhelming attempt at humor focused on taxes, which failed to resonate with viewers.
e.l.f.: Melisa
A commercial that failed to deliver on its comedic potential, leaving viewers waiting for a punchline that never arrived.
Teasers for Upcoming Commercials
Dunkin’: Cringe
This teaser promises a humorous approach that could either hit or miss.
Kinder: Mission Bueno
Anticipate some laughs in this playful teaser set to excite viewers.
