It must hurt when Paddy Pimblett insults you, calling you a lizard or a mushroom, right? (Sam Navarro-Imagn Images)
(IMAGN IMAGES via Reuters Connect / Reuters)
The UFC appears to be contemplating a shift away from pay-per-view as part of a new broadcasting agreement. Is Khabib Nurmagomedov incorrect in supporting Arman Tsarukyan over Ilia Topuria for the upcoming lightweight title? How likely is it that TKO can convert MMA enthusiasts into boxing fans? Also, how would you feel about being insulted with a creative term by Paddy Pimblett?
This week’s mailbag covers these topics and more. For those who want to submit a question, connect with me on @BenFowlkesMMA or @benfowlkes.bsky.social.
@justlikelasagna: If the UFC ends pay-per-view, how will we distinguish big cards? Will they revert to using interesting event names like Bad Intentions or Bitter Rivals?
For those who remember the era of uniquely named UFC events, it’s clear that there’s a limit to how many catchy names can be reused. Names like Cold Fury or Final Countdown quickly run out of steam, leading to titles such as UFC 76: Knockout, which ironically had no knockouts. The current numbered format, paired with prominent fighter names, can still effectively highlight significant events, as we’ve learned to discern their importance regardless of branding.
As for the UFC potentially moving away from pay-per-view entirely, I remain skeptical until concrete evidence arises.
@shadore66: Will TKO’s bet on UFC fans transitioning to boxing be successful? I enjoy UFC but have no interest in boxing, or Power Slap.
Power Slap certainly hasn’t captured significant viewership beyond social media snippets due to its sheer absurdity. However, attracting MMA fans to boxing is plausible—it’s essential to have relatable fighters and compelling stories. Simply branding the venture as TKO Boxing won’t be sufficient; recognizable personalities are crucial in fight sports.
@Beastin364: What’s your counterargument to Khabib’s claim that Arman deserves a lightweight title shot? Why does Ilia get a shot ahead of him?
I never claimed Tsarukyan “deserved” a shot. While he did earn a title shot, his withdrawal before the scheduled fight opened up chances for others. Ilia Topuria’s rise brings a serious contender to face the current champion, which is far more intriguing than a Tsarukyan title fight. This matchup has greater potential for excitement and viewership.
