The Seattle Seahawks secured the Super Bowl trophy this year, but not all viewers watched the game for just football. Many tuned in primarily for the commercials.
The rematch between the Seahawks and the Patriots was anticipated for over a decade, recalling their face-off at Super Bowl XLIX in 2015. Meanwhile, Bad Bunny — who recently won Album of the Year at the Grammys — performed during halftime, marking a first for a solo artist primarily singing in Spanish.
In addition to the on-field action, brands showcased some of their most inventive commercials to capture the massive audience of the game. With last year’s Super Bowl attracting over 127 million viewers, advertisers were particularly motivated to engage audiences with their spots.
Brian Baumgartner Multiples with Ramp
In Ramp’s newest commercial, Brian Baumgartner, known as Kevin from The Office, receives help managing his workload with the platform’s assistance, featuring multiple versions of himself working together.
Manscaped Bordens Everyone Once More
Manscaped pushed the envelope again with a commercial that lends a voice to the forgotten hair clumps in the bathroom, turning them into singing characters.
YouTube TV Encourages You to Avoid ‘Meh’
Featuring Kylie and Jason Kelce, a commercial for YouTube TV expresses that viewers shouldn’t settle for mediocre streaming options, with Gordon Ramsay depicted as a chef happy only with top-quality food.
