Listeners from Everywhere Unite on Open Radio
PORTRUSH, Northern Ireland — Audiences were tuning in from far and wide: a vacationer by the sea in Gothenburg, Sweden; a barista near Gibraltar; a truck driver in Peru, Illinois; an electrician in Toronto; and even a man mowing his lawn in New Jersey. Emails poured in from Hawaii and the Caribbean, as well as from Des Moines, Iowa, and St. George, Utah.
Unified by a Shared Experience
All were engaged with the same broadcast, Open Radio, enjoying the lively commentary from hosts Marcus Buckland and Sue Thearle, along with a lively team of on-course announcers. Fans at Royal Portrush joined in, listening intently while sharing their own stories and rooting interests from grandstands and barriers.
The Unique Essence of Open Radio
Open Radio offers a distinct charm—combining the long-standing tradition of The Open, the beauty of ancient links courses, and a refreshing, descriptive style that connects the present to the past. Those familiar with the broadcast can feel this special blend.
A Lasting Love for Radio
My introduction to the Open Championship came last year at Troon, where golf writer Geoff Shackelford urged me to grab a radio earpiece. Little did I know it would be transformative, like stepping out of a familiar setting into an incredible new world.
The Allure of Live Storytelling
Radio’s intimacy is unparalleled, fostering a strong connection with audiences as they engage in live storytelling. Over time, the format has shifted from traditional dials to modern streaming, but Open Radio has maintained its unique character. The broadcast runs almost continuously throughout the four days of the tournament, with minimal breaks, offering a steady flow of action without interruptions.
Listeners as Part of the Team
According to producer Steve Tebb, “The listeners are part of the team.” This essence creates a familiar, inviting atmosphere akin to sharing stories over a beer at a pub. The freedom from advertisements allows the broadcast to deliver content in its most enjoyable form, celebrating the spirit of the event without distractions.
A Growing Audience
Open Radio’s popularity continues to grow, with a remarkable 71.2 percent increase in listenership over the past three years. This growth has been particularly pronounced in the United States, where listeners appreciate the immersive experience unique to golf radio. The show connects enthusiasts on multiple levels, reinforcing the sense of community and shared passion for the game.
