Published on November 2, 2025
Thailand’s Tourism Strategy
Thailand is focusing on restoring confidence among Chinese tourists while maintaining its no-casino policy. During discussions with Xi Jinping, Prime Minister Anutin Charnvirakul emphasized that the lack of legalized casinos enhances Thailand’s image as a safe and culturally aligned destination. This approach is expected to boost tourist arrivals from China and accelerate tourism recovery in the nation.
Enhancing Bilateral Relations
Anutin termed the discussions productive and friendly, highlighting a mutual understanding of interests. President Xi reassured that China would not interfere with Thailand’s internal matters and expressed that Chinese citizens should be informed about destinations aligning with their values.
Regaining Trust Amid Policy Changes
This reassurance follows earlier uncertainties about Thailand’s stance on legalized gambling. Although former Prime Minister Paetongtarn Shinawatra’s government considered casino resorts for tourism diversification, this idea faced opposition domestically and internationally due to fears about associating gambling with crime. Beijing maintains a firm stance against cross-border gambling, viewing it as a risk to social and economic stability.
China’s Importance in Tourism
China is Thailand’s largest source of international visitors, with nearly 11 million arrivals annually before the pandemic. Despite a slower than anticipated return since travel resumed, tourism officials are optimistic after Anutin’s diplomatic efforts. The Tourism Authority of Thailand (TAT) is targeting Chinese travelers for recovery, expecting an increase in arrivals aided by new visa-free measures and promotional campaigns.
Focus on Sustainable Tourism
The Thai government is shifting its focus towards sustainable and family-friendly tourism. This no-casino policy supports this initiative, aiming to attract tourists seeking relaxation and cultural experiences, rather than high-risk entertainment. Collaborations promoting Thai and Chinese cultural exchanges are also in progress, fostering deeper ties between the two nations.
Positive Outlook for Regional Tourism
The prime minister’s announcement has garnered support from tourism associations in key regions like Phuket and Chiang Mai, and is expected to enhance hotel bookings and local transport services. Following the APEC meetings, inquiries for Chinese group tours increased, indicating a favorable market reaction. Industry leaders are advocating for the combination of the no-casino policy with improved safety measures and payment systems for Chinese tourists.
Commitment to Cultural Values
Thailand’s strategy emphasizes trust, safety, and cultural integrity, resonating with Chinese tourists. By rejecting casino development, the nation aims to present itself as a responsible, family-friendly destination. This approach not only enhances Thailand’s soft power but is also seen as a long-term strategy for building positive relationships in tourism, trade, and regional diplomacy.
