In 2026, the emphasis shifts from merely taking trips to ensuring each one is enriching. Travelers aim for remarkable moments and lasting memories, focusing on major events like the Winter Olympics, the World Cup, and cultural festivals instead of just visiting multiple locations. Destinations range from the picturesque cities of Eastern Europe to the serene U.S. national parks, tropical islands, and mountain retreats, as people choose places based on the stories they can share upon their return. Across all age groups, there’s an increased interest in deliberate travel, comfort, and customization, whether through a boutique hotel, an RV adventure, or a quick, exciting getaway. Each trip aims to be significant, unforgettable, and worthwhile.
Kayak
According to Kayak’s 2026 Travel Trends, a notable increase of about 9% in bookings for flights and accommodations is anticipated in the upcoming year, despite dropping airfares. International flights have decreased by roughly 10%, while domestic fares are down about 3%, making travel to Asia and Europe more reachable and encouraging early summer planning. Eastern Europe stands out, with seven of the top ten trending spots, including Prague, Sofia, Krakow, and Budapest, thanks to their cultural richness, affordability, and better connectivity. Major cultural events are also driving travel choices, with cities linked to sporting and pop culture events, such as Kansas City and Milan, seeing greater interest.
American Express Travel
American Express Travel’s Trending Destinations 2026 highlights a diverse array of locations gaining traction next year, from breathtaking natural environments to vibrant city escapes. The Indian Himalayas top the list, attracting those in search of adventure and cultural richness. Favorites like Killarney, Ireland; Las Vegas; Marrakech; and Marbella reflect the demand for scenic experiences, nightlife, and Mediterranean sunshine. Locations such as Japan’s Okinawa Islands and Costa Rica’s Papagayo Peninsula are becoming increasingly popular, showcasing travelers’ desire for nature-centric and experience-driven journeys.
Capital One Luxury Trendcast
Capital One’s Luxury Trendcast 2026 indicates that high-end travel is evolving beyond traditional luxury markers towards individualized, meaningful experiences and exemplary service. Survey findings reveal affluent travelers increasingly value authentic connections and moments that resonate, prioritizing cultural engagement and customized touches over merely affluent accommodations. This shift signifies that luxury in 2026 will be defined more by emotional experiences than by price tags.
Expedia
Expedia’s Unpack ’26: The Trends in Travel uncovers a variety of travel behaviors for 2026, derived from data from 24,000 travelers globally. The report notes a rise in experiential travel, from trips blending sports with local culture to slow travel that emphasizes reconnection with nature. Interest in Hotel Hop itineraries—staying in multiple accommodations within one area—and Readaways, themed getaways inspired by literature, reflects the desire for authentic experiences.
Airbnb
According to Airbnb’s 2026 Travel Predictions, short yet immersive getaways, nature-focused trips, and event-driven travel will define the year. Data shows a rise in 1–2 day international trips driven by generations focused on high-energy cultural experiences and notable events like the Winter Olympics and Coachella. Simultaneously, there is an increase in searches for stays near U.S. national parks, with a 35% uptick, as travelers pursue outdoor adventures and natural tranquility.
