Ben Shelton’s left-handed serve is nearly as impactful as his influence in the sports arena. At just 22, he exudes a calm confidence that echoes the legendary American tennis players before him.
With Shelton’s commitment to training and a surging following among young fans, it’s no surprise that he has aligned with Thorne, a prominent health and wellness brand.
The company has unveiled Shelton as the brand ambassador for its Sports Performance campaign, spotlighting their innovative line of portable sports performance products, including the new Daily Electrolytes.
To launch this campaign, Sports Illustrated’s Serve On SI interviewed Shelton about his partnership with Thorne, his ambitions for the 2025 ATP season, and more.
Partnership Motivations
What drew you to partner with Thorne for the Daily Electrolytes?
Authenticity was crucial for me in this partnership. I had previously tried and liked their products before the Daily Electrolytes came out.
Personal Reflections on the Campaign
How does it feel to lead this campaign?
It feels incredible. As a young athlete whose career is still in its early stages, having such a respected brand choose me is truly special.
Impact of Thorne on Performance
Noticed any changes this season thanks to Thorne?
Definitely. I’ve been using Thorne since turning pro, and I feel the Daily Electrolytes help me recover faster than my previous choices.
Aiming for Improvement
What are your aspirations for the upcoming season?
I aim to improve upon last year’s performance consistently, build on my successes, and be more stable throughout the tournament season.
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