Dana White’s Busy Schedule Ahead of Boxing Promotion Launch
NEW YORK (AP) — Dana White managed to fit in a workout in New York recently, gearing up for the debut of his new boxing promotion. This comes shortly after he secured a YouTube deal for Power Slap and just days before the next major UFC pay-per-view event. Around this time, he also celebrated his appearance on the cover of Forbes, when his phone buzzed with a congratulatory text from President Donald Trump.
A Shared Journey to Prominence
Trump’s message came just hours before he addressed Congress and congratulated White for being the latest feature in the business magazine, which dubbed the UFC CEO the “Populist Capitalist.” Their relationship goes back to the early days of the UFC when White helped transition the company into a nationally recognized brand. Both individuals have benefited from their alliance, with White campaigning for Trump during Republican conventions, while Trump received support from UFC fans during elections.
Recognition and Loyalty
“You deserve the cover without having absolutely nothing to do with Trump,” White shared while recounting the text exchange to The Associated Press. White emphasized that he felt he should not even be mentioned alongside Trump’s success. This comment underlines the political and cultural dynamics intertwining both their personal and professional realms.
Boxing’s Future and New Ventures
White finds himself on the verge of becoming a significant figure in boxing as TKO Group—parent of UFC and WWE—partners with Saudi investors to establish a new boxing promotion that is yet to be named. TKO will oversee daily operations, intending to hold the first event next year, though specific details remain undisclosed. The new venture, bolstered by financial resources from Saudi Arabia, aims to elevate boxing back to main event status—a leap from its recent obscurity.
The Saudi Sports Portfolio
The partnership aligns with Saudi Arabia’s aggressive push to diversify its entertainment offerings, which includes hosting a Formula 1 race, funding LIV Golf, and organizing various high-profile boxing events. Despite ongoing accusations of “sportswashing,” there is a strong push for Saudi Arabia to reshape its international image. White remains optimistic about the collaboration, expressing satisfaction with the relationship thus far and affirming his commitment to managing day-to-day operations.
White’s Perspective on the Fight Business
White has emphasized the inclusive nature of fighting culture, stating that the sport is for anyone willing to accept its challenges, regardless of their backgrounds. He reflects on how fighters in the UFC seem unfettered by repercussions for their outspoken views, highlighting a stark contrast to traditional American sports leagues. Additionally, he indicated his intention to remain at the helm of the MMA landscape for the foreseeable future.
The Future of MMA Under Dana White
“Until I die,” White stated regarding how long he plans to oversee his mixed martial arts empire, showcasing his commitment to the sport’s evolution. With aspirations to leverage current political dynamics and audience sentiments, White appears poised to make a lasting impact on both boxing and MMA in the years to come.
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