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<p>If you reside near Auburn Hills, Michigan, and attempted to visit <strong>Topgolf</strong> during <strong>New Year’s</strong>, you might have observed something unusual. Notably, a large section of the net was missing.</p>
<p>Those familiar with Topgolf know that various mishaps can occur during a visit. From errant golf balls <a href="https://brobible.com/sports/article/topgolf-malfunction-golf-balls-bar-area-video/" target="_blank" rel="noopener">zooming past</a> to patrons <a href="https://brobible.com/life/article/drunk-dude-falls-topgolf-platform-celebrating/" target="_blank" rel="noopener">losing their balance on platforms</a>, vigilance is essential while enjoying the venue.</p>
<p>However, this particular <strong>winter incident</strong> might be the most remarkable in Topgolf’s history thus far, giving rise to a new meme.</p>
<h2>What Happened During This Visit to Topgolf?</h2>
<p>A TikTok video with over 946,000 views shows an ice-laden Topgolf location in Auburn Hills, Michigan. Upon scrutiny, it's apparent that a net meant to contain golf balls has collapsed.</p>
<p>“Ice accumulation on the nets caused them to collapse completely. It’s the craziest thing I’ve seen in a while!” read the text overlay of the video, according to TikTok user Jess (@cookiecrumbsandcompany).</p>
<p>In a conversation with BroBible via Instagram direct message, Jess recounted the experience: “It was only after the nets and ice fell that our server approached us. She was just as shocked as we were. Another staff member informed us that all play had to cease.” Jess was at her niece's birthday party, and while they still had time left to play, they were relocated to the bar area.</p>
<h2>What Led to the Collapse?</h2>
<p>This incident raises questions about how such a failure could happen. The culprit appears to be extreme weather conditions. As <a href="https://www.fox2detroit.com/news/auburn-hills-topgolf-nets-come-crashing-down-from-heavy-ice-amid-winter-weather" target="_blank" rel="noopener">Fox 2 Detroit</a> highlighted, the area experienced freezing rain that weekend. Additionally, <a href="https://www.independent.co.uk/news/world/americas/topgolf-nets-crashing-heavy-snow-b2892277.html" target="_blank" rel="noopener"><i>The Independent</i></a> noted a recent “bomb cyclone” leading to severe cold in the region.</p>
<p>While shaking the nets might mitigate some ice formation, excessive accumulation can exert considerable weight and pressure. If enough ice forms, it might ultimately lead to the nets’ collapse, which took place in this instance.</p>
<h2>Why the Focus on Logan’s Party?</h2>
<p>In observing videos from this event, you may notice an unusual trend: many comments reference a holiday party scheduled for January 9th featuring a person named Logan.</p>
<p>“Logan has a work Christmas party there on January 9th. Will it be repaired by then?” questioned one commenter. Another chimed in, “Prayers for Logan.” The meme's origin appears to stem from a comment made by Logan Phillips under <a href="https://www.tiktok.com/@810ladyboss/video/7588657301872053535" target="_blank" rel="noopener">another video</a> of the incident.</p>
<h2>Topgolf’s Response</h2>
<p>The “Logan’s Party” meme has gained such traction that Topgolf has even produced videos parodying it. On their TikTok page, two clips directly reference the situation. One video depicting the nets' reconstruction claims the venue is “working overtime to ensure they’re ready for Logan’s work Christmas party.”</p>
<p>A second clip illustrates the process of replacing the nets with text stating, “New nets going up for Logan’s work Christmas party,” accompanied by the note that they’re “on track for Jan 9th.” Despite the humor, it appears Logan's party will proceed as planned. According to Topgolf’s <a href="https://topgolf.com/us/auburn-hills/" target="_blank" rel="noopener">website</a>, operations are set to resume on January 2.</p>
<p>Logan Phillips also posted on TikTok, promising updates on January 10—the day following his much-anticipated party.</p>
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