Derrick Rose’s Journey Beyond Basketball
Inside a pop-up shop in Chicago’s Pilsen neighborhood, Derrick Rose puts on a green canvas apron labeled “Rose’s Flower Shop.” The backdrop features shelves of red roses and family photos showcasing his latest venture, an online flower business.
For three hours, Rose welcomes over 300 fans—many children who never saw him in his basketball prime. Parents wear his old jerseys, recalling how he revived the city’s basketball spirit after Michael Jordan’s era. Long lines form outside in the cold, as fans seek a connection to their hometown hero.
A New Identity
Rose’s former stardom feels distant, especially as the Chicago Bulls prepare to retire his No. 1 jersey. He embraces this pop-up experience as part of shaping his evolving identity. During his breakout moments, he often felt overwhelmed by expectations, but now, he concentrates on growing the flower shop and engaging with fans more personally.
As he interacts with visitors, Rose juggles signing cards and taking photos. He aims to make this new endeavor feel intimate, contrasting with his earlier, more reserved persona during his NBA career. Instead of reliving past glories, he focuses on the present and his happiness.
Reflection on the Past
His MVP trophy sits dusty in his home. Once a symbol of achievement, it now represents a complicated history stemming from injuries that altered his career trajectory. Rose acknowledges that his relentless desire for success became a burden, overshadowing joyful moments.
A decade has passed since Rose dealt with the reality of his injuries and the end of his peak performance. He has come to terms with his athletic identity, realizing that his love for basketball has shifted towards seeking new revelations and understanding himself, not just reliving his past.
Embracing Family and New Ventures
With the rise of his flower shop, Rose aims to build a legacy that transcends basketball. He seeks to employ people and give back to the community, demonstrating growth while exploring his creative side. He wishes to impart lessons to his children, ensuring they navigate their paths without the burdens he faced.
As he observes his son PJ developing his own passion for basketball, Rose strives to provide support without pressure. He hopes to equip PJ with the understanding that love for the game should outweigh obsession, fostering a healthier relationship with basketball and life.

