FIFA President Gianni Infantino defended World Cup ticket prices, according to AP.** On May 27, 2026, in Mexico City, Infantino remarked on the eve of the World Cup’s opening match, asserting FIFA’s pricing strategy amidst criticism of record ticket costs.
What happened
Infantino spoke during a press conference, addressing concerns that World Cup tickets started at $140 for group-stage matches while prices skyrocketed to $10,990 for the final and up to $73,200 for hospitality seats. “If we do something wrong, then probably everyone selling tickets in North America is doing something wrong,” he stated.[1]
Amidst backlash, FIFA announced $60 tickets for national federations aimed at regular supporters. Infantino highlighted that 130,000 tickets had been allocated under this plan. He claimed the average ticket price for the tournament fell below $500, stating it compared favorably to other U.S. sports. “We welcome every investigation,” he emphasized.[3]
Why it matters
The criticism around ticket pricing raises questions about accessibility to major sporting events. High ticket costs often restrict attendance to affluent fans, impacting the overall atmosphere. Infantino’s comments reflect FIFA’s position in defending its revenue strategy against growing public scrutiny.[2]
Background
On May 20, 2026, FIFA had to justify its pricing model following widespread outcry over exorbitant ticket costs. This decision followed similar patterns observed in previous tournaments, such as in Qatar, where prices ranged from $69 to $1,607.
What’s next
FIFA is prepared for ongoing scrutiny, including investigations by attorneys general in several states. The organization will continue to defend its pricing model and aim to present its case in response to the criticisms faced.
