Ford aims to involve Red Bull Formula 1 driver Max Verstappen in its sportscar racing program, according to The Race. The American manufacturer has begun discussions with Verstappen, who recently tested Ford’s racing machinery at an exclusive Monaco Grand Prix event on October 1, 2023.
What happened
Ford is planning to integrate Verstappen into its sportscar racing program as part of its partnership with Red Bull Racing’s F1 engine project. During the event, Mark Rushbrook, Ford Racing’s global director, expressed enthusiasm about the potential collaboration. Rushbrook remarked, “We love the fact that Max is just an out-and-out racer,” highlighting the importance of competitive spirit in their discussions with Verstappen.[2]
Verstappen made his Nurburgring 24 Hours debut in September 2023 and demonstrated significant racing talent. During the race, he competed against Ford’s Mustang GT3 cars. Rushbrook noted the excitement surrounding Verstappen’s participation, recalling, “It was incredible to see him there. It was heartbreaking…even though he was not in a Ford.” Furthermore, Verstappen has shown interest in competing in the iconic Le Mans 24 Hours, where Ford plans to return in the Hypercar class starting in 2027.[1]
Why it matters
Integrating Verstappen into Ford’s sportscar program could enhance the brand’s competitive image and draw more fans to its racing vehicles. Collaborating with prominent drivers like Verstappen and Daniel Ricciardo may elevate Ford’s presence in motorsports, especially as it aims to strengthen its portfolio in both traditional and off-road racing segments.
Background
On May 20, 2023, Ford announced its partnership with Red Bull Racing, marking a significant return to competitive racing. Following this announcement, discussions about including Verstappen in additional racing events intensified. Ricciardo, who became a global ambassador for Ford after leaving F1, is also being considered for future endeavors in off-road racing, particularly with its Raptor truck line.
What’s next
Ford plans to further develop its relationship with Verstappen while preparing for its return to the Le Mans race in 2027. Specific discussions regarding upcoming collaborations are expected to unfold over the next few months, potentially involving both Verstappen and Ricciardo in various racing competitions.[3]
