The Ultimate Fighting Championship (UFC) will pay bonuses to fighters in cryptocurrency issued by the Trump family’s World Liberty Financial, according to Reuters. The notable payment method will be introduced at a mixed martial arts event at the White House scheduled for June 14, 2026, coinciding with Donald Trump’s birthday.
What happened
The UFC announced on June 10, 2026, that select fighters would receive bonuses in stablecoins, specifically in a currency called “USD1” developed by World Liberty Financial. “We believe this is the future of finance, and we’re excited to partner with UFC,” said Zach Witkoff, CEO of World Liberty Financial.
This payment method links the Trump’s financial interests to a high-profile UFC event held on government property. White House spokesman Davis Ingle stated, “The Fake News’ continued attempts to fabricate conflicts of interest are irresponsible,” denying any conflict arising from the promotional relationship.
Why it matters
The partnership between UFC and World Liberty Financial highlights the intertwining of sports and high-profile political interests, raising questions about transparency and accountability. The use of cryptocurrency for fighter bonuses may also serve to promote the digital currency to a broader audience.
Additionally, the Trump family’s involvement with World Liberty Financial could generate significant media attention, further integrating the family’s business ventures with public events and potentially impacting public perception.
Background
On May 20, 2026, World Liberty Financial, co-founded by Donald Trump and his sons, was announced as an official sponsor of UFC Freedom 250. This sponsorship marks a significant moment in which crypto is tied to a prominent sports event linked to a political figure.
Trump’s financial disclosure form indicates holdings in World Liberty Financial exceeding $50 million, showcasing the substantial financial ties between the company and the former president.
What’s next
The UFC is set to distribute the $250,000 bonus pool to fighters on June 14, 2026, during the mixed martial arts event at the White House, using the USD1 stablecoins for payment.
