Apple is offering discounts on various products ahead of the Amazon Prime Day event, according to CNET. The deals are available now, with Prime Day officially beginning on June 23, 2026, and inclusive of popular items such as MacBooks, AirPods, and iPads.
What happened
In an early announcement, Apple gear is already heavily discounted, with CNET reporting substantial savings on high-demand gadgets. “Apple discounts are normally few and far between,” the report stated, emphasizing the urgency for buyers amid rising tech costs. The price reductions cover multiple categories, ensuring a variety of deals for different customer needs.
Retailers like Best Buy and Walmart are also participating in the early sales, expanding consumers’ options for purchasing Apple products. CNET’s experts have compiled a list of the best deals, striking a balance between quality and price to guide buyers amid the sales frenzy.
Why it matters
With the current economic climate and rising costs, securing discounts on premium technology is essential for many consumers. The Prime Day events typically create significant opportunities for savings that may not be available at other times during the year. Buyers looking for affordable Apple products should take advantage of these early deals before they potentially expire or sell out.
Background
On May 20, 2026, Apple released several new models equipped with high-performance chips and enhanced features, raising consumer excitement. Following the launch, retailers prepared for the June Prime Day sales event, allowing early access to discounts as part of a competitive marketing strategy.
What’s next
The official Amazon Prime Day event begins on June 23, 2026, with continuous updates on the best deals expected from CNET’s deal experts leading up to and during the event.
